As you may have read in this earlier post, I’ve been hungry to learn since the beginning of the year. I’ve been digging into all parts of my business (and life), trying to fix things that are broken, improve upon what does work and make new discoveries. I’ve been questioning everything in an effort to get hyper organized and back on track.
It turns out what I need is to redefine my mission.
Social media has been part of my focus and social media, it turns out, is incredibly complicated.
As the time came for the Vermont Association of Wedding Professionals annual educational seminar I was pretty excited about the speaker lineup. This year’s seminar was centered around social media and more specifically getting to the core of your own message and intent. Perfect timing.
I’ve been in business for 12 years and as new platforms emerged I hopped on each one. Some platforms I love (instagram of course), and others I’m on more because, well…you have to as a business owner. So in the beginning I signed up, started posting things and that was about it. When I started having kids I just didn’t have the time to dig much deeper and honestly wasn’t even aware that I needed to. Fast forward six years and there are strategies and best practices and metrics to track. It’s pretty exhausting!!
I’ve been trying to figure out how to make it all work because it’s an overall marketing strategy that I need to devote time to. And if I’m going to devote that time, it needs to be intentional and produce some kind of measured result. I also want to remain authentic. I think that’s the real difference between social media marketing and traditional advertising. The human element is key.
Nick opened the seminar talking about defining your personal message. Ryan continued with his talk about creating community through positive interactions. And Rebecca offered so many nitty gritty details for how to make it all work. The connection between all three speakers was great.
As I listened to Nick, a lightbulb went off. He pointed out that most people focus on tactics first before defining their mission. He was so right. Followed by Ryan’s core question of “What’s your why?”, I started thinking less about how I was going to reach my goals and more about what those goals are and why I had them in the first place. Rebecca pointed out that defining your mission can help you frame your strategies and tactics. So getting to the root of your journey comes first.
These are tough questions when you’ve been in business for a long time. Over time you just fall into patterns and it can be easy to forget your mission. Or maybe your mission changes but you never really lay it out in a way that you can use it to strategize. Why did I became a photographer in the first place? What makes me tick?
I’ll be doing more digging in the coming months so I’ll keep you posted!
The Vermont Association of Wedding Professionals is a great collective of wedding industry peers in Vermont. The organization is focused on networking and education for members.
Stina Booth of Studio SB is a wedding photographer based in northern Vermont available to shoot weddings in Vermont and throughout New England. To inquire about your wedding contact me!